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This 1 day workshop focuses specifically on how Sales teams can gain access to the C-Suite. We cover a host of topics which help Sales teams learn the DNA necessary to get in the door and have impactful meetings with the C-Suite. Real life success stories as well as failures are discussed by an external Executive. Key fundamentals on how to get a meeting with the C-Suite are covered in great detail.
Participants are encouraged to bring live accounts and/or hot prospects to the workshop. Role playing will be put into action during the workshop and teams are encouraged to prepare and practice how to access the Executive in front of the External Executive. Feedback is continuous and key takeaways are provided before wrapping up session.


The number of participants per workshop is limited to 8-12 to ensure maximum interaction and role play with External Executive. There is minimal account pre work required prior to delivery


Overview of best techniques and fundamentals to access the C-Suite: This Key Learning provides you with a comprehensive understanding of the best techniques and fundamentals that you need to know in order to access the C-Suite. You’ll learn about the most effective ways to approach C-Level executives, how to navigate corporate hierarchies, and how to get past gatekeepers to secure meetings with key decision-makers. Understanding these techniques and fundamentals will help you gain access to the C-Suite and achieve your sales goals.


Build confidence and trust with Executive gatekeepers: In order to get access to the C-Suite, you’ll need to establish trust with the executive gatekeepers, who are often the first point of contact for salespeople. This Key Learning will teach you how to build rapport with gatekeepers, understand their concerns and priorities, and effectively communicate your message in a way that builds trust and credibility. Building confidence and trust with executive gatekeepers can help you gain access to the C-Suite more quickly and easily.


Understand the roles, objectives, and priorities of different Executives: C-Level executives often have different roles, objectives, and priorities within an organization, which can impact how they make decisions and what they value. This Key Learning will help you understand the different types of C-Level executives and what they care about, so that you can tailor your approach and message to resonate with each one. Understanding the roles, objectives, and priorities of different executives can help you establish a deeper connection with them and increase your chances of success.


Comprehend due diligence necessary for initial contact with the C-Suite: Before reaching out to the C-Suite, it’s important to conduct the necessary due diligence to understand the organization, its culture, and its priorities. This Key Learning will teach you how to research an organization and its executives, so that you can make informed decisions about who to approach and how to approach them. Conducting due diligence can help you avoid wasting time on unproductive leads and increase your chances of success.


Master a convincing “Executive Elevator Pitch”: An Executive Elevator Pitch is a concise, compelling message that summarizes your value proposition and differentiators in a way that resonates with C-Level executives. This Key Learning will teach you how to develop an effective Executive Elevator Pitch, so that you can communicate your message clearly and succinctly to busy executives who have limited time and attention. Mastering an effective Executive Elevator Pitch can help you establish credibility and interest with C-Level executives, leading to more successful sales engagements.



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Custom Tailored Programs

We can offer your firm a customized program specifically tailored to your learning and development needs. We have conducted numerous successful workshops and Keynotes for Pre Sales, Sales Management teams, Engineers, Consultants, Sales Kick Offs and Annual Sales Meetings. Please contact us for more information.



How do I get past the gatekeepers and reach the C-suite executives directly?

Getting past gatekeepers and reaching the C-suite executives directly can be challenging, but there are a few strategies that can help. First, do your research and try to find out who the decision-makers are in the organization. This information may be available on the company’s website or through industry publications. Once you have identified the key executives, try to make a personal connection through a referral or networking event. You can also try reaching out through social media, email, or phone calls. It’s important to have a clear and concise message that explains why you want to speak with them and how you can add value to their organization.


What are the common mistakes that people make when trying to get access to the C-suite?

One common mistake people make when trying to get access to the C-suite is not doing enough research on the organization or the individual they want to speak with. This can result in a poorly crafted message or proposal that doesn’t resonate with the executive. Another mistake is being too aggressive or pushy in your approach, which can turn the executive off and damage your credibility. It’s important to be respectful of their time and priorities and to have a clear value proposition that demonstrates how you can help them achieve their objectives.


What are the most appropriate channels for making initial contact with the C-suite?

The most appropriate channels for making initial contact with the C-suite will depend on the organization and the executive’s preferences. Some executives may prefer to be contacted through social media, while others may prefer email or phone calls. It’s important to do your research and find out what channels are most commonly used by the organization or individual you want to speak with. You can also try leveraging your network or attending industry events to make a personal connection. Whatever channel you use, it’s important to have a clear message that explains why you want to speak with them and how you can add value to their organization.